Line has focused on few if any marketing efforts stateside for now. There are a few characteristics that numbers alone can’t identify. office, will head up not only just the U.S., but Latin and European countries as well.” Why now? Because the fastest growing user base originates from Spanish speaking countries (particularly Spain), Han adds, “This office, the U.S.A. This isn’t the only planned expansion, however. Han is a new hire by Naver (Line’s parent company) and plucked out of Paramount Pictures to run Line’s new USA and Latin America efforts. While Line has little to now stateside recognition yet, Line USA CEO Jeanie Han tells us that’s about to change. While Asia has been Line’s biggest market to date (with 40 million users in Japan alone), there’s also an emerging demand for Line even in Latin America – and Line figures, soon, in the U.S. The messaging app is still dwarfed by Nimbuzz with over 100 million users, and WeChat with 300 million, but to Line’s credit it reached 100 million users in the shortest amount of time. Line, which is operated by the owner of South Korea’s biggest Internet search engine, broke the 100 million user mark a couple of weeks ago, a milestone worth commending, especially after just 19 months. But there are a slew of other international products doing the same thing that are poised for statewide success – including Line. Messaging apps have the bit time recently, thanks much in part to the buzz surrounding WhatsApp (and it’s almost acquisition by Facebook).
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